Need Help? [email protected]
For Smart eCommerce Founders
Who Want Profitable Growth
How Fast-Growing 7-Figure Brands Are Using This Playbook To Scale To 8-Figures With Confidence
This playbook reveals profit-killing blind spots in just 6 steps without hiring a CFO or learning complex accounting.
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Financial Clarity & Control
Peace of Mind With Your Future Cash
Financial Strategies Built for Growth
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Only $97.00 $27.00
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For eCommerce Founders Who Are Silently Bleeding Profits While Revenue Climbs.
The financial blind spot that’s sabotaging your growth…
Imagine this:
• Your revenue chart is a beautiful hockey stick.
• Investors are impressed.
• Friends think you're crushing it.
• But at 2AM, you're staring at the ceiling, haunted by a question no one else
is asking: "If business is so good, where the hell is all the money going?"
Your gut KNOWS something's wrong.
❌ Cash is vanishing.
❌ Margins are shrinking.
❌ And the faster you grow, the thinner the ice beneath you feels.
The terrifying truth? 70% of "successful" DTC brands are just 90 days away from a cash flow catastrophe they never saw coming.
Until it's too late. That's why I created The Ultimate eCommerce Metrics Playbook that exposes the invisible profit losses sucking your business dry before they drain you completely.
With our guided 6-step eCommerce Metric System you'll transform from "revenue rich, profit poor" to having complete financial clarity that lets you:
Turn losing products into profit machines freeing up thousands in trapped cash you can reinvest into winning SKUs
Catch cash-draining leaks your accountant will miss recapturing more profit without selling a single additional unit
Replace gut-wrenching uncertainty with confident scaling decisions so you can finally take advantage of growth opportunities your competitors are too scared to pursue
Transform complex numbers into simple actions so you know exactly which levers to pull to double profit while competitors chase vanity metrics
Stop losing sleep over invisible financial threats and feel the relief of knowing exactly where you stand so you can focus on growth, not survival
All without drowning in spreadsheets or becoming a financial analyst overnight.
Hi, I'm Abir...
What I'm about to share might make some accountants hate me.
For years, I worked behind the scenes with 7-9 figure eCommerce brands as their accountant. I did everything by the book pristine P&Ls, balance sheets, textbook cash flow statements.
And I watched many brands close despite "healthy" financial statements.
Why? Because traditional accounting is like driving with your eyes fixed on the rearview mirror. It tells you where you've BEEN, not where you're HEADED.
By the time the numbers revealed the problem, it was already game over.
A founder called me distraught because their revenue had 4x'd year over year, but their forecast was now showing that they were months away from running out of cash.
That night, I knew founders like you deserved a system that makes scaling simple, no accounting degree needed.
So I ripped up the rulebook.
I spent the next three years obsessively building a FORWARD-LOOKING financial system specifically for eCommerce that would sound the alarm BEFORE the house was on fire.
The result? The Ultimate eCommerce Metrics Playbook is the exact system I now use with my 7-9 figure clients.
WHAT'S INCLUDED IN YOUR ORDER
5 bonuses included today
Easy Cashflow Template
Many brands struggle to reconcile their cash balances with the revenue reported on Shopify, making it hard to plan for future cash inflows, outflows, and funding needs. This simple template helps improve visibility and cash planning.
Inventory Tracker Template
Tracking inventory levels and costs is a common challenge for growing brands, especially since most inventory management tools are expensive. This template offers an accessible starting point to better manage inventory.
Revenue Forecasting Template
Obviously revenue forecasting is one of the hardest things to do in ecom but this template is a helpful tool to get visibility into future revenue split between new and returning customer revenue.
Contribution Margin Calculator
Understanding how much you can spend on scaling while staying profitable is critical. This easy-to-use calculator helps brands estimate contribution margin at different spend levels and calculate their breakeven ROAS.
DTC Finance Marterclass
Many founders lack confidence when it comes to reviewing and interpreting their financial data. This 1-hour masterclass covers key finance fundamentals to help founders build a stronger financial foundation.
Only A Few Days Left
Only $97.00 $27.00
Download The Playbook For
$97 Just $27.00!
Delivered instantly. Start using it the next 2 minutes.
Now Available For Instant Download
Trusted by 7-9 Figure eCommerce Brands
Now, for the first time...
I'm making this complete system available outside my private client list because I'm tired of watching good founders with great products go under simply because they couldn't see what was coming.
So, if you want to finally feel in control of your profit knowing exactly where you stand and confidently plan step-by-step your next scaling phase download “The Ultimate eCommerce Metrics Playbook” today.
Trusted by 7-9 Figure eCommerce Brands
Here’s What This Means for You and Your Brand
Every business is built on one thing and one thing only sustainable profit that you can actually take home and enjoy.
...And sustainable profit is largely based on having complete visibility into where your cash is going and which parts of your business are truly profitable.
Financial blind spots are the single most significant challenge a growing eCommerce brand will face when successfully scaling.
That's why I created the Ultimate eCommerce Metrics Playbook to allow you to transform complex financial data into clear, actionable insights in just 6 steps (while maintaining your sanity)...
...And in turn, transform those insights into confident scaling decisions that protect your margins while your competitors are still chasing vanity metrics.
With the Ultimate eCommerce Metrics Playbook, how far you scale is up to you.
Trusted by 7-9 Figure eCommerce Brands
Here’s What Smart eCommerce Founders Have To Say About Us
Heanry Liu
Co-Founder at MOD Lighting
We used to close books once a year. Now it takes 2 hours and we’ve doubled our business. UpCounting helps us make smarter, faster decisions.
Safir Shnayderman
CEO & Co-Founder at Design.Me
We didn’t just get accountants, we gained a CFO-level partner. With UpCounting, we scaled to 8-figures with confidence, clarity, and results that speak for themselves.
David Rauch
Co-Founder at Avid Armor
UpCounting didn’t just tidy up our books: they brought clarity, confidence, and momentum. From transitioning to accrual accounting to tightening our P&L, their support helped us operate like the 8-figure brand we’re becoming.
Sandra Bedoya
Executive at PUMP!
We used to face delays and confusion every month but then we found UpCounting. Clear, reliable, and always available, their support has made managing our global accounting so much easier.
Joaquin Sanchez
CFO & Co-Founder at Salt Athletic
Accurate reports and fast support made investor updates smoother. Now our lead investors feel confident and fully engaged.
Faisal Al-Jabri
Founder & CEO
Our accountants didn’t get eCommerce, but UpCounting just gets it: from cross-border compliance to tailored, strategic advice. The support has been a game-changer.
Featured & Seen In
Download The Digital
Version For Only $27.00
The Only Step-by-Step System You’ll Ever Need To Scale With Complete Financial Confidence
Trusted by 7-9 Figure eCommerce Brands
What Smart eCommerce Brands
Are Saying About Our Model?
Be Real
Excellent service true professionals wouldn’t go anywhere else
Alesandro Passalaipi
Top tier work, always simple and great to work with. Highly recommended for self-employed workers.
Marie-Kim Brousseau
Great service! Highly recommend.
Antony Ciavirella
Very professional and responsive. Grateful for being proactive during crucial times. Thank you !!
Micheal Libman
I finally feel like I have a clear picture of where my business stands. The level of transparency, attention to detail, and responsiveness I've gotten from the UpCounting team is second to none
Kristen M.
we absolutely love working with them! They are super professional, easy-going and knows their stuff. If you are in the ecom space (or own your local businesses) and need to get a clear understanding of your P&L to make strategic decisions, they are the one!
Trusted by 7-9 Figure eCommerce Brands
Here's Everything
You're Getting For Only $27.00 Today
eCommerce Metrics Playbook
Founders often don’t know which financial metrics to prioritize. This guide explains 29 of the most important metrics every ecommerce brand should track to scale profitably and make data-driven decisions.
Easy Cashflow
Template
Many brands struggle to reconcile their cash balances with the revenue reported on Shopify, making it hard to plan for future cash inflows, outflows, and funding needs. This simple template helps improve visibility and cash planning.
Inventory Tracker Template
Tracking inventory levels and costs is a common challenge for growing brands, especially since most inventory management tools are expensive. This template offers an accessible starting point to better manage inventory.
Revenue Forecasting Template
Obviously revenue forecasting is one of the hardest things to do in ecom but this template is a helpful tool to get visibility into future revenue split between new and returning customer revenue.
Contribution Margin Calculator
Understanding how much you can spend on scaling while staying profitable is critical. This easy-to-use calculator helps brands estimate contribution margin at different spend levels and calculate their breakeven ROAS.
DTC Finance Masterclass
Many founders lack confidence when it comes to reviewing and interpreting their financial data. This 1-hour masterclass covers key finance fundamentals to help founders build a stronger financial foundation.
Trusted by 7-9 Figure eCommerce Brands
The CFO’s Money Back Guarantee
As someone who understands how important even $27.00 is…
I know that before I help anyone I work with, I like to think in terms of return on investment.
I’d like to know what I’m buying will yield a return in the money and time invested and so do smart eCommerce founders that I work with.
And I want you to be comfortable with this purchase.
And even though it’s only $27.00 - you worked for that money and it counts. Like my grandpa used to say “Test drive the car before you drive it off the lot.”
So here’s what I’ve arranged.
Download the Playbook, read it, but more importantly apply what you learn there.
And if you’re not blown away by what you learn.
Then just shoot us an email at [email protected] and request a refund within 30 days.
We’ll refund you your $27.00 and let you keep The Ultimate eCommerce Metrics Playbook free of charge.
How’s that for a money back guarantee? I’d say pretty good!
Frequently Asked Questions
Need help? [email protected]
I want this, what exactly am I getting?
You are getting a copy of the Ultimate eCommerce Metrics Playbook, available instantly. A digital playbook designed for 7-figure founders who want to see what’s really profitable, what’s draining margin, and how to scale smarter.
You'll also get:
• A Cashflow Forecast Template to understand your runway in minutes
• A Revenue Forecast Template to project growth with clarity
• An Inventory Tracker Template to stay stocked without overspending
• A Contribution Margin Tracker built for Shopify and Amazon to see where you're really making money
• A 45-Minute Masterclass on DTC finance to help you make smarter, faster decisions
Everything is digital, available instantly, and built to give you clarity.
Do you offer more in-depth help?
Yes. While this playbook is built to stand on its own, if you want more hands-on help applying it, you’ll have the chance to upgrade your order.
We also work directly with founders through our CFO Diagnostic and Growth Advisory programs. You’ll see how to access that on the thank-you page.
Who is this for?
This is specifically for fast-growing DTC founders earning between $3M–$10M a year who:
• Are scaling without a CFO
• Have financial blind spots (margin, inventory, marketing ROI)
• Want clarity and control without hiring a full finance team
It’s best suited for brands using Shopify, Amazon, or a mix of channels.
What is The Ultimate eCommerce Metrics Playbook?
It’s a tactical, battle-tested framework for founders who want to run their business like an operator not just a marketer.
It shows you:
• Where you’re leaking cash
• Which SKUs are profitable
• How to forecast without overcomplicating
• How to make data-backed decisions without a CFO
This is the system we use with 7-figure ecommerce clients who want to scale cleanly and confidently.
How is this different from all the other stuff out there?
Most accounting tools give you data. This gives you clarity.
This isn’t a course. It’s not fluff. It’s the exact framework we use with 7 and 8-figure brands to help them fix their margins, track their performance, and finally feel confident in their numbers. No jargon. No theory. Just the dashboards, templates, and questions that matter even if you’re not a “numbers person.”
Is there a guarantee?
Yes. If this doesn’t help you get more clarity on your business, email us within 30 days and we’ll refund you no questions asked. And you can keep the playbook.
Only $97 $27.00 Today
Delivered instantly. Start using it the next 2 minutes. Now Available For Instant Download
Trusted by 7-9 Figure eCommerce Brands
